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Cardinal Crystal Grooming Achievement Award Winners Announced

July 31, 2014

Lindsey Dicken Wins American Groomer of the Year At Cardinal Crystal Grooming Achievement Awards Ceremony
Award-Winners in 7 Other Categories Also Shine At The Grooming Industry’s Premier Red Carpet Event

IMG_7915_printLAS VEGAS, NV – (For Immediate Release) The winners of the 2013 Cardinal Crystal Grooming Achievement Awards – the grooming industry’s version of the Oscars – were recently announced at the SuperZoo pet retailer trade show at Mandalay Bay in Las Vegas. Sponsored by Cardinal Pet Care, the Cardinal Crystal Awards celebrate the best and the brightest in the competitive pet grooming industry with awards in eight different categories.

This year’s American Groomer of the Year Award was won by Lindsey Dicken, a National Certified Professional Groomer from Altamonte Springs, Florida. Best known for grooming Bichon Frises, Lindsey has won numerous grooming awards in the past, including World Champion Poodle Groomer and Intergroom’s American Groomer of the Year.

Barkleigh Productions’ Groomer TV was this year’s recipient of the David G. Salzberg Award, presented annually to the individual or organization who makes outstanding contributions to competitive grooming and groomers in general. GroomerTV is a live Ustream of grooming competitions throughout the USA. The network has brought trade shows and grooming education into the homes and lives of professional groomers and dog lovers across the country – advancing the industry on a widespread yet personal level.

Other 2013 Cardinal Crystal Grooming Achievement Award Winners include:

  • Irina Pinkusevich, Grooming Contest Judge of the Year
  • Lisa Leady, Mobile Groomer of the Year
  • Natural Pawz Grooming Services, Retail Grooming Salon of the Year 5+ Units
  • The Village Groomer, Retail Grooming Salon of the Year 5 Units or Less
  • Lulu Rodriguez, Congeniality Award
  • Jackie Boulton, International Groomer of the Year

“The Cardinal Crystal Grooming Achievement Awards have become an institution in the grooming industry, showcasing the achievements of groomers who have done so much to raise the levels of professionalism in the trade,” said Barbara Denzer, Vice President of Cardinal Pet Care. “The winners of this year’s awards are exceptional individuals and companies that have demonstrated outstanding expertise, creativity and social responsibility, benefiting the grooming industry and the pet-owning public alike.   We are honored to present the winners with the Awards and we congratulate them.”

The Cardinal Crystal Grooming Achievement Awards were founded in 1988 by Cardinal Pet Care President and CEO Tony de Vos and Shirlee Kalstone, then owner of the International Intergroom trade show for competitive grooming, for the purpose of establishing standards of grooming excellence and recognizing professional skills in the competitive grooming industry.   Since the beginning, the Cardinal Crystal Grooming Achievement Awards have been considered one of the highest honors in the pet grooming industry. A complete description of the criteria for the awards can be found at

Cardinal Pet Care is a solar-powered company “Devoted to Pets, People and the Planet.” In addition to providing pets with the highest quality products, Cardinal is dedicated to the environmental directive of Reduce, Reuse, Recycle and Pre-cycle whenever possible. Demonstrating its commitment to the environment, Cardinal has solar-powered corporate offices, warehouses and manufacturing facilities in Azusa, CA.

For more information, visit the Cardinal Crystal Grooming Achievement Awards website at More information is also available on the Cardinal Crystal Grooming Achievement Awards social media pages.



Pet Botanics Natural Wooden Rack Display Now Faster And Easier To Assemble

July 24, 2014

PB New Wood Display Front 62714 - 300LOS ANGELES – (For Immediate Release) – Pet Botanics wooden rack display has always been attractive to the eyes, but now it’s also quick and simple to assemble or take down – saving retailers valuable time. The display still saves shelf space and takes up minimal floor area while offering a unique look that’s a perfect fit for independent retailers. The updated wooden rack will be showcased at Cardinal Pet Care’s SuperZoo booth #9053.

Made from recycled Beetle Bark Pine, the updated display is true to the Pet Botanics mission to be Devoted to Pets, People & the Planet. Millions of acres of American pine forests have been destroyed by an invasive species of bark beetle. Large portions of forestland in the US have been cut down to keep the infestation from spreading. To prevent the landfill-destined lumber from being wasted, Pet Botanics has repurposed it into an attractive and sustainable retail fixture. The solid wood rack is not only eye-catching and eco-friendly, but provides a unique, natural look that truly speaks to the philosophy of the Pet Botanics brand.

The display shelf also provides consumers with a simple location to find the options they’re seeking – nutritious, earth-friendly dog foods and treats all in one spot. The wooden rack uses only a small amount of floor space, but holds generous amounts of every flavor and size of Pet Botanics Grain-Free and Whole Grain meat rolls, along with space for Pet Botanics Omega Treats:

Made with versatility in mind, Pet Botanics food rolls are offered in three Grain-Free varieties (chicken, lamb, and turkey with duck) and a Whole Grain option (beef with bacon). The rolls stay fresh until opened, hold their shape and are easy to cut based on the size and use customers are seeking. Rolls can simply be sliced and fed as a delectable meal; they can be cut into smaller pieces for a treat; when diced into tiny morsels they make perfect training rewards; and they also make ideal appetite enhancers for picky pups when cut small and added to dry kibble.

Pet Botanics Healthy Omega Treats are available in three Grain-Free flavors (chicken, duck and salmon). These popular treats contain only eight simple, wholesome ingredients, which are as pleasing to pet parents as they are to dogs. With meat or fish used as the #1 ingredient, they’re packed with Omega 3 & 6 fatty acids, along with generous amounts of vitamin A, D & E.

Pet Botanics products have the nutritional ingredients and eco-friendly sense that consumers are seeking. Keeping them stocked together on an eye-catching display makes it easy for customers to find the right products in one place.

For more information, visit Pet Botanics at SuperZoo booth #9053. Or find them online at Stay up to date with Pet Botanics through social media:

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Did You Know? Cardinal Pet Care, the company behind Pet Botanics, is a solar powered and Devoted to Pets, People and the Planet. Contact the company by calling 1-800-433-PETS or visit

12 oz. Sample Packets of Pet Botanics Grain-Free Dog Food Available In New Shipper

July 23, 2014

PB Disp DF 12oz 40714 - 72LOS ANGELES – (For Immediate Release) – Pet Botanics has made it simple for customers to try their super-palatable Grain-Free dog food with 12 oz. sample packets that take the guesswork out of upgrading doggie diets. Stop by Cardinal Pet Care’s SuperZoo booth #9053 to see the attractive new shipper that displays these trial size packs.

The eye-catching shipper fits 24 sample bags and is available only for a promotional period. The bright white, slim design easily fits anywhere in the store, taking up little floor space and saving valuable shelf space. Highlighting the words “Grain-Free Dog Food”, “Trial Size” and “Limited Time,” the display compels customers to try a packet before the samples run out.

The simple, functional design of this new display is meant to draw impulse sales – highlighting the Pet Botanics Grain-Free logo on a white background. Customers who have tried the brand’s treats will be eager to grab a sample size food, especially when it’s easily spotted on this attractive display.

Many consumers who are seeking a high-quality, nutritious dog food are reluctant to make a large upfront investment on a diet their pet might not even like. The small-sized packets focus on allowing consumers to try Pet Botanics food without making a commitment to switch brands. Of course, once they’ve tried it, they’re sure to come back for more. Not only does Pet Botanics Grain-Free food offer substantial health benefits, it’s also irresistible for dogs. With real meat or fish as the #1 ingredient, the savory flavor will be their pet’s new favorite meal.

An exclusive blend of herbal extracts, vitamins and minerals called BotaniFitsTM is added to support immunity, digestion, and promote the long-term health of dogs. These health benefits are highlighted with the BotaniFitsTM logo right at the top front of the display, assuring customers that Pet Botanics makes canine health benefits a top priority.

For more information, visit Pet Botanics at SuperZoo booth #9053. Or find them online at Stay up to date with Pet Botanics through social media:

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Did You Know? Cardinal Pet Care, the company behind Pet Botanics, is a solar powered and Devoted to Pets, People and the Planet. Contact the company by calling 1-800-433-PETS or visit

Pet Botanics Thanks Facebook Friends By Donating 10,000 Lbs. Of Dog Food To Rescues

July 22, 2014

Pet Botanics New LogoLOS ANGELES – (For Immediate Release) – 10,000 lbs. of Pet Botanics Grain-Free dog food was recently donated to California animal rescue groups — thanks to an unexpected surge of support from Pet Botanics Facebook fans!

The company originally offered to donate one pound of food for every New Pet Botanics Facebook fan or Instagram follower during the month of June. When the response far exceeded its expectations, with more than 1000 new followers coming on board, Cardinal increased the donation amount by nearly 10 times as a thank-you to its fans!

“The incredible social media outpouring really inspired us,” said Cardinal President and CEO Tony de Vos. “We work hard to reach out to pet owners and keep them engaged through social media. When our donation offer was posted, we not only drew in over 1000 new Facebook and Instagram followers – we also received over 500 shares and 2000 likes which helped our Facebook message go viral.

“This overwhelming response made us re-think the amount of our donation,” added de Vos. “Cardinal has always been committed to supporting shelters, and donating 10,000 lbs. of food is a great way to help homeless animals and thank our social media friends.”

The effort to support animal rescues is in keeping with Cardinal Pet Care’s motto: “Devoted to Pets, People and the Planet”. The company’s Pet Botanics line is an example of this philosophy, offering a full selection of food, treats and training rewards that put canine health first, while at the same time being highly delectable to dogs. Pet Botanics Grain-Free food is made real meat or fish as the #1 ingredient, along with and essential vitamins and minerals.

For more information, visit Pet Botanics at SuperZoo booth #9053. Or find them online at Stay up to date with Pet Botanics through social media:

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Did You Know? Cardinal Pet Care, the company behind Pet Botanics, is a solar powered and Devoted to Pets, People and the Planet. Contact the company by calling 1-800-433-PETS or visit

The Dog and Cat Cancer Fund Receives $40,000 Petco Foundation Grant to Support Animal Welfare Efforts throughout the United States

July 14, 2014


Contact: Kati Sieger, The Dog and Cat Cancer Fund, 970.403.8059 and

The Dog and Cat Cancer Fund Receives $40,000 Petco Foundation Grant to Support Animal Welfare Efforts throughout the United States.

Durango, Co (6/20/2014) – The Dog and Cat Cancer Fund today announced it has been awarded a $40,000 grant from the Petco Foundation to fund treatment grants for dogs and cats fighting cancer.

The Dog and Cat Cancer Fund is a nonprofit organization dedicated to understanding, treating and preventing canine and feline cancer. Although the Fund accepts applications internationally, the majority of treatment grants are offered to applicants in the United States. Since 2007, The Dog and Cat Cancer Fund has helped more than 150 dogs and cats get cancer treatment, and has increased its maximum grant amount from $700 per pet per annum to the current maximum of $1,500 per pet per annum.

The Petco Foundation grant will be used to increase the number of pets who receive grants in 2014, along with increasing the maximum grant amount per pet per annum.

“We are honored to be chosen as a Petco Foundation grant recipient for a second time,” said Chris Meiering, Vice-President and founder of The Dog and Cat Cancer Fund. “This funding will allow us to help another 25-30 dogs and cats get the treatment they need to fight cancer.”

The Petco Foundation has served as a voice for companion animals across the country since 1999. Today, with thousands of local animal-welfare partners across the country, the foundation donates more than $15 million a year to make a difference in the lives of millions of animals. The organization is funded through donations raised during fundraisers conducted in Petco’s more than 1,300 stores across the country, as well as from Petco associates, vendors and corporate contributions. Money raised helps fund animal-welfare organizations, spay and neuter efforts, animal-assisted therapy programs and humane education. The majority of the funds raised remain in the communities where they were raised, and the Petco Foundation is also involved in many national animal-welfare efforts.

In 2012, the Petco Foundation surpassed $100 million in funds raised for companion animals since the organization was created. To learn more, visit

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About The Dog and Cat Cancer Fund

The Dog and Cat Cancer Fund™ is dedicated to understanding, treating and preventing canine and feline cancer. The nonprofit organization helps make cancer treatment affordable for qualified individuals and families through treatment grants. It promotes prevention by raising awareness and understanding of the risk factors underlying canine and feline cancer. After helping its first dog in 2007, the organization expects to provide assistance to over 100 dogs and cats in 2014 alone. The Dog and Cat Cancer Fund™ is supported by donations from individuals, corporations, and government grants.

About Petco and the Petco Foundation

Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy.Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,300 Petco locations across the U.S., Mexico and Puerto Rico, including more than 100 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; and The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

SuperZoo Here We Come!

July 7, 2014

color_tmbIt’s that time again, we are packing our bags for SuperZoo! Our team will be there to support our favorite brands and check out all the new products. We can’t wait!

Is your company going to to SuperZoo and presenting new products? Want to get some buzz going before the big show? Send us your pet product related press releases to and we will post them on our blog, Facebook, and Twitter pages for free!

Interested in meeting up with us at SuperZoo? Send us an email and we can set something up, we’d love to meet you and hear all about your pet-related products and companies!

See you in a few weeks!

Cardinal Laboratories Voted Best Green Company To Work For — In The San Gabriel Valley, CA

June 26, 2014
Cardinal Laboratories president/CEO Tony de Vos displays “Best Green Company To Work For” Award

Cardinal Laboratories president/CEO Tony de Vos displays “Best Green Company To Work For” Award

AZUSA, CA — (For Immediate Release) — Cardinal Laboratories, a manufacturer of pet products, has been voted the Best Green Company to Work For in the San Gabriel Valley by readers of the San Gabriel Valley Tribune, Pasadena Star News and Whittier Daily News. The company also took the “Favorite” spot for Best Overall Company To Work For.

In the poll, readers were asked to cast their votes for “Best Company To Work For” on a simple form that allowed them to write in any local business’s name.  More than 2000 unique submissions were received, with Cardinal receiving the most votes in the “Green Company” category.

During the presentation of the plaques by representatives of San Gabriel Valley Tribune, Cardinal Laboratories President and CEO Tony de Vos gave insight into why Cardinal won the award, when he was asked what he attributed the popularity of his company to.  “Probably the 2,500 votes I sent in!” quipped de Vos, causing a roar of laughter among everyone in attendance.  “No wonder your employees like working here so much,” said one of the Tribune representatives.

In a more serious vein, de Vos said that Cardinal was particularly proud to have received the award.  “I have a lot of longtime employees.  Most have been here over 20 years now.  You spend a lot of your life where you work, so you’d better enjoy your job.”
The Azusa, California company — which manufactures the dog care product lines Pet Botanics, Viva La Dog Spa, Crazy Pet, Remedy+Recovery, and more – is generally regarded as a pioneer in green manufacturing in the pet industry. Back in 2009, the company installed solar paneling throughout its offices and warehouse to run air conditioning powered completely by the sun. Cardinal also replaced skylights with prismatic units that diffuse natural sunlight, and added sensors to turn on lights when rooms were occupied and then off when vacated.

“Luckily when we ‘went green,’ the upgrades in equipment and savings in electricity meant we could have an air-conditioned factory and pet food distribution center,” said de Vos. “It makes it a more comfortable environment for the employees.   I think that’s one of the things they appreciate.  Kindness and knowing your employees always helps too.”

For more information, contact Cardinal Laboratories at 800-433-7387 or visit


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