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Pet Botanics Natural Wooden Rack Display Now Faster And Easier To Assemble

July 24, 2014

PB New Wood Display Front 62714 - 300LOS ANGELES – (For Immediate Release) – Pet Botanics wooden rack display has always been attractive to the eyes, but now it’s also quick and simple to assemble or take down – saving retailers valuable time. The display still saves shelf space and takes up minimal floor area while offering a unique look that’s a perfect fit for independent retailers. The updated wooden rack will be showcased at Cardinal Pet Care’s SuperZoo booth #9053.

Made from recycled Beetle Bark Pine, the updated display is true to the Pet Botanics mission to be Devoted to Pets, People & the Planet. Millions of acres of American pine forests have been destroyed by an invasive species of bark beetle. Large portions of forestland in the US have been cut down to keep the infestation from spreading. To prevent the landfill-destined lumber from being wasted, Pet Botanics has repurposed it into an attractive and sustainable retail fixture. The solid wood rack is not only eye-catching and eco-friendly, but provides a unique, natural look that truly speaks to the philosophy of the Pet Botanics brand.

The display shelf also provides consumers with a simple location to find the options they’re seeking – nutritious, earth-friendly dog foods and treats all in one spot. The wooden rack uses only a small amount of floor space, but holds generous amounts of every flavor and size of Pet Botanics Grain-Free and Whole Grain meat rolls, along with space for Pet Botanics Omega Treats:

Made with versatility in mind, Pet Botanics food rolls are offered in three Grain-Free varieties (chicken, lamb, and turkey with duck) and a Whole Grain option (beef with bacon). The rolls stay fresh until opened, hold their shape and are easy to cut based on the size and use customers are seeking. Rolls can simply be sliced and fed as a delectable meal; they can be cut into smaller pieces for a treat; when diced into tiny morsels they make perfect training rewards; and they also make ideal appetite enhancers for picky pups when cut small and added to dry kibble.

Pet Botanics Healthy Omega Treats are available in three Grain-Free flavors (chicken, duck and salmon). These popular treats contain only eight simple, wholesome ingredients, which are as pleasing to pet parents as they are to dogs. With meat or fish used as the #1 ingredient, they’re packed with Omega 3 & 6 fatty acids, along with generous amounts of vitamin A, D & E.

Pet Botanics products have the nutritional ingredients and eco-friendly sense that consumers are seeking. Keeping them stocked together on an eye-catching display makes it easy for customers to find the right products in one place.

For more information, visit Pet Botanics at SuperZoo booth #9053. Or find them online at www.PetBotanics.com. Stay up to date with Pet Botanics through social media:

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Did You Know? Cardinal Pet Care, the company behind Pet Botanics, is a solar powered and Devoted to Pets, People and the Planet. Contact the company by calling 1-800-433-PETS or visit www.cardinalpet.com.

12 oz. Sample Packets of Pet Botanics Grain-Free Dog Food Available In New Shipper

July 23, 2014

PB Disp DF 12oz 40714 - 72LOS ANGELES – (For Immediate Release) – Pet Botanics has made it simple for customers to try their super-palatable Grain-Free dog food with 12 oz. sample packets that take the guesswork out of upgrading doggie diets. Stop by Cardinal Pet Care’s SuperZoo booth #9053 to see the attractive new shipper that displays these trial size packs.

The eye-catching shipper fits 24 sample bags and is available only for a promotional period. The bright white, slim design easily fits anywhere in the store, taking up little floor space and saving valuable shelf space. Highlighting the words “Grain-Free Dog Food”, “Trial Size” and “Limited Time,” the display compels customers to try a packet before the samples run out.

The simple, functional design of this new display is meant to draw impulse sales – highlighting the Pet Botanics Grain-Free logo on a white background. Customers who have tried the brand’s treats will be eager to grab a sample size food, especially when it’s easily spotted on this attractive display.

Many consumers who are seeking a high-quality, nutritious dog food are reluctant to make a large upfront investment on a diet their pet might not even like. The small-sized packets focus on allowing consumers to try Pet Botanics food without making a commitment to switch brands. Of course, once they’ve tried it, they’re sure to come back for more. Not only does Pet Botanics Grain-Free food offer substantial health benefits, it’s also irresistible for dogs. With real meat or fish as the #1 ingredient, the savory flavor will be their pet’s new favorite meal.

An exclusive blend of herbal extracts, vitamins and minerals called BotaniFitsTM is added to support immunity, digestion, and promote the long-term health of dogs. These health benefits are highlighted with the BotaniFitsTM logo right at the top front of the display, assuring customers that Pet Botanics makes canine health benefits a top priority.

For more information, visit Pet Botanics at SuperZoo booth #9053. Or find them online at www.PetBotanics.com. Stay up to date with Pet Botanics through social media:

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Did You Know? Cardinal Pet Care, the company behind Pet Botanics, is a solar powered and Devoted to Pets, People and the Planet. Contact the company by calling 1-800-433-PETS or visit www.cardinalpet.com.

Pet Botanics Thanks Facebook Friends By Donating 10,000 Lbs. Of Dog Food To Rescues

July 22, 2014

Pet Botanics New LogoLOS ANGELES – (For Immediate Release) – 10,000 lbs. of Pet Botanics Grain-Free dog food was recently donated to California animal rescue groups — thanks to an unexpected surge of support from Pet Botanics Facebook fans!

The company originally offered to donate one pound of food for every New Pet Botanics Facebook fan or Instagram follower during the month of June. When the response far exceeded its expectations, with more than 1000 new followers coming on board, Cardinal increased the donation amount by nearly 10 times as a thank-you to its fans!

“The incredible social media outpouring really inspired us,” said Cardinal President and CEO Tony de Vos. “We work hard to reach out to pet owners and keep them engaged through social media. When our donation offer was posted, we not only drew in over 1000 new Facebook and Instagram followers – we also received over 500 shares and 2000 likes which helped our Facebook message go viral.

“This overwhelming response made us re-think the amount of our donation,” added de Vos. “Cardinal has always been committed to supporting shelters, and donating 10,000 lbs. of food is a great way to help homeless animals and thank our social media friends.”

The effort to support animal rescues is in keeping with Cardinal Pet Care’s motto: “Devoted to Pets, People and the Planet”. The company’s Pet Botanics line is an example of this philosophy, offering a full selection of food, treats and training rewards that put canine health first, while at the same time being highly delectable to dogs. Pet Botanics Grain-Free food is made real meat or fish as the #1 ingredient, along with and essential vitamins and minerals.

For more information, visit Pet Botanics at SuperZoo booth #9053. Or find them online at www.PetBotanics.com. Stay up to date with Pet Botanics through social media:

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Did You Know? Cardinal Pet Care, the company behind Pet Botanics, is a solar powered and Devoted to Pets, People and the Planet. Contact the company by calling 1-800-433-PETS or visit www.cardinalpet.com.

The Dog and Cat Cancer Fund Receives $40,000 Petco Foundation Grant to Support Animal Welfare Efforts throughout the United States

July 14, 2014

FOR IMMEDIATE RELEASE

Contact: Kati Sieger, The Dog and Cat Cancer Fund, 970.403.8059 and kati@dccfund.org

The Dog and Cat Cancer Fund Receives $40,000 Petco Foundation Grant to Support Animal Welfare Efforts throughout the United States.

Durango, Co (6/20/2014) – The Dog and Cat Cancer Fund today announced it has been awarded a $40,000 grant from the Petco Foundation to fund treatment grants for dogs and cats fighting cancer.

The Dog and Cat Cancer Fund is a nonprofit organization dedicated to understanding, treating and preventing canine and feline cancer. Although the Fund accepts applications internationally, the majority of treatment grants are offered to applicants in the United States. Since 2007, The Dog and Cat Cancer Fund has helped more than 150 dogs and cats get cancer treatment, and has increased its maximum grant amount from $700 per pet per annum to the current maximum of $1,500 per pet per annum.

The Petco Foundation grant will be used to increase the number of pets who receive grants in 2014, along with increasing the maximum grant amount per pet per annum.

“We are honored to be chosen as a Petco Foundation grant recipient for a second time,” said Chris Meiering, Vice-President and founder of The Dog and Cat Cancer Fund. “This funding will allow us to help another 25-30 dogs and cats get the treatment they need to fight cancer.”

The Petco Foundation has served as a voice for companion animals across the country since 1999. Today, with thousands of local animal-welfare partners across the country, the foundation donates more than $15 million a year to make a difference in the lives of millions of animals. The organization is funded through donations raised during fundraisers conducted in Petco’s more than 1,300 stores across the country, as well as from Petco associates, vendors and corporate contributions. Money raised helps fund animal-welfare organizations, spay and neuter efforts, animal-assisted therapy programs and humane education. The majority of the funds raised remain in the communities where they were raised, and the Petco Foundation is also involved in many national animal-welfare efforts.

In 2012, the Petco Foundation surpassed $100 million in funds raised for companion animals since the organization was created. To learn more, visit www.petcofoundation.org.

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About The Dog and Cat Cancer Fund

The Dog and Cat Cancer Fund™ is dedicated to understanding, treating and preventing canine and feline cancer. The nonprofit organization helps make cancer treatment affordable for qualified individuals and families through treatment grants. It promotes prevention by raising awareness and understanding of the risk factors underlying canine and feline cancer. After helping its first dog in 2007, the organization expects to provide assistance to over 100 dogs and cats in 2014 alone. The Dog and Cat Cancer Fund™ is supported by donations from individuals, corporations, and government grants.

About Petco and the Petco Foundation

Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy.Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,300 Petco locations across the U.S., Mexico and Puerto Rico, including more than 100 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; and petco.com. The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

SuperZoo Here We Come!

July 7, 2014

color_tmbIt’s that time again, we are packing our bags for SuperZoo! Our team will be there to support our favorite brands and check out all the new products. We can’t wait!

Is your company going to to SuperZoo and presenting new products? Want to get some buzz going before the big show? Send us your pet product related press releases to petpitch@fucinipro.com and we will post them on our blog, Facebook, and Twitter pages for free!

Interested in meeting up with us at SuperZoo? Send us an email and we can set something up, we’d love to meet you and hear all about your pet-related products and companies!

See you in a few weeks!

Cardinal Laboratories Voted Best Green Company To Work For — In The San Gabriel Valley, CA

June 26, 2014
Cardinal Laboratories president/CEO Tony de Vos displays “Best Green Company To Work For” Award

Cardinal Laboratories president/CEO Tony de Vos displays “Best Green Company To Work For” Award

AZUSA, CA — (For Immediate Release) — Cardinal Laboratories, a manufacturer of pet products, has been voted the Best Green Company to Work For in the San Gabriel Valley by readers of the San Gabriel Valley Tribune, Pasadena Star News and Whittier Daily News. The company also took the “Favorite” spot for Best Overall Company To Work For.

In the poll, readers were asked to cast their votes for “Best Company To Work For” on a simple form that allowed them to write in any local business’s name.  More than 2000 unique submissions were received, with Cardinal receiving the most votes in the “Green Company” category.

During the presentation of the plaques by representatives of San Gabriel Valley Tribune, Cardinal Laboratories President and CEO Tony de Vos gave insight into why Cardinal won the award, when he was asked what he attributed the popularity of his company to.  “Probably the 2,500 votes I sent in!” quipped de Vos, causing a roar of laughter among everyone in attendance.  “No wonder your employees like working here so much,” said one of the Tribune representatives.

In a more serious vein, de Vos said that Cardinal was particularly proud to have received the award.  “I have a lot of longtime employees.  Most have been here over 20 years now.  You spend a lot of your life where you work, so you’d better enjoy your job.”
The Azusa, California company — which manufactures the dog care product lines Pet Botanics, Viva La Dog Spa, Crazy Pet, Remedy+Recovery, and more – is generally regarded as a pioneer in green manufacturing in the pet industry. Back in 2009, the company installed solar paneling throughout its offices and warehouse to run air conditioning powered completely by the sun. Cardinal also replaced skylights with prismatic units that diffuse natural sunlight, and added sensors to turn on lights when rooms were occupied and then off when vacated.

“Luckily when we ‘went green,’ the upgrades in equipment and savings in electricity meant we could have an air-conditioned factory and pet food distribution center,” said de Vos. “It makes it a more comfortable environment for the employees.   I think that’s one of the things they appreciate.  Kindness and knowing your employees always helps too.”

For more information, contact Cardinal Laboratories at 800-433-7387 or visit http://www.cardinalpet.com

Recall Alert: 62 Bags of Science Diet Dry Dog Food Recalled Due To Possible Salmonella Contamination

June 3, 2014

warning-sign1info taken directly from fda.gov

Hill’s Pet Nutrition, Inc. Voluntarily Recalls 62 Bags of “Science Diet® Adult Small & Toy Breed™” Dry Dog Food in California, Hawaii and Nevada Because of Potential Health Risk

 

Contact
Consumer:
1-800-445-5777

FOR IMMEDIATE RELEASE – June 2, 2014 – Hill’s Pet Nutrition, Inc. of Topeka, KS is voluntarily recalling 62 bags of Science Diet® Adult Small & Toy Breed™ dry dog food as they have the potential to be contaminated with Salmonella. The suspect product, part of a single production run, was distributed to 17 veterinary clinic and pet store customers in California, Hawaii and Nevada between April 24 and May 13, 2014. Salmonella can affect animals eating the products and there is risk to humans from handling contaminated pet products, especially if they have not thoroughly washed their hands after having contact with the products or any surfaces exposed to these products.

Healthy people infected with Salmonella should monitor themselves for some or all of the following symptoms: nausea, vomiting, diarrhea or bloody diarrhea, abdominal cramping and fever. Rarely, Salmonella can result in more serious ailments, including arterial infections, endocarditis, arthritis, muscle pain, eye irritation, and urinary tract symptoms. Consumers exhibiting these signs after having contact with this product should contact their healthcare providers.

Pets with Salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have only decreased appetite, fever and abdominal pain. Infected but otherwise healthy pets can be carriers and infect other animals or humans. If your pet has consumed the recalled product and has these symptoms, please contact your veterinarian.

This voluntary recall is limited to 62 15.5 lb. bags of Science Diet® Adult Small & Toy Breed™ dry dog food with the Stock-Keeping Unit (SKU) code, “Best before” date and production code shown below. This product was accidentally released, as revealed during a routine inventory reconciliation. All 17 affected customers have been contacted by Hill’s and there have been no reported illnesses related to this product to date.

Product Name Bag Size SKU “Best Before” Date/ Production Code
Science Diet® Adult Small & Toy Breed 15.5 lbs. 9097 08 2015 M094

The SKU number is located on the bottom of the bag, both side panels and on the back lower right hand corner below the UPC code. As illustrated below, the “Best before” date and production code is stamped on the top, middle of each bag.

Consumers who may have purchased any of these specific 62 15.5 lb bags of Science Diet® Adult Small & Toy Breed™ dry dog food should discontinue use of the product and immediately call Hill’s Pet Nutrition at 1-800-445-5777 Monday-Friday during the hours of 7am-7pm (CT). Hill’s will arrange to collect the unused portion of the product at its own expense at a time convenient for the consumer and will provide a full refund.

This voluntary recall does not impact any Science Diet® Adult Small and Toy Breed™ products with different “best before” dates or any other Science Diet products.

Hill’s Pet Nutrition is dedicated to providing high-quality, safe products and regrets the need for this voluntary recall. For further information, please contact Hill’s Pet Nutrition, Inc. at 1-800-445-5777 Monday-Friday during the hours of 7am-7pm (CT).

About Hill’s Pet Nutrition
Hill’s Pet Nutrition Inc. manufactures Hill’s® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Science Diet® and Ideal Balance™ brand wellness pet foods sold through veterinarians and pet specialty retailers. Founded more than 70 years ago with an unparalleled commitment to pet well-being, Hill’s’ mission is to help enrich and lengthen the special relationships between people and their pets. For more information about Hill’s, our products and our nutritional philosophy visit HillsPet.com, or visit us on Facebook, keywords “Hill’s Pet Nutrition.”

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Please note:  Handling Salmonella can be dangerous to pets and humans. Please review these Food Handling instructions to properly handle and dispose of contaminated items.

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