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Viva La Dog SPA! – C’est Magnifique!

March 31, 2010

New Luxury Pooch Product Brand Brings Glamour of Paris To Grooming Salons

AZUSA, CA From paw-dicures, to doga relaxation classes, to bark-mitzvahs …when it comes to treating our pets like human family members, c’est la mode!   In a recent MSNBC survey, four out of five dog and cat owners said they refer to themselves as “pet parents.” Americans are sparing no expense in lavishing their four-legged babies with luxuries, either.  Fifty-eight percent of those polled by Lifetime Network said they “always pamper their pets with the best products,” while nearly 20 percent of dog owners have splurged on a designer-label product for Fifi or Fido.

With pet spending projected by the American Pet Products Association to increase by 4.9 percent to $45.4 billion in 2009, the market is “barking out” for a new kind of upscale brand that caters to this growing trend of doting pooch parents, many of whom also describe themselves as “green consumers.” Now such an exclusive, sophisticated, glamorous and eco-friendly brand has arrived: Viva La Dog SPA!  Inspired by the famous New York dog spas of the 1950s like Poodletown – where Princess Grace and Elizabeth Taylor sent their pets in chauffeur-driven limousines for a day of pampering — Viva La Dog SPA!  features spa treatments, boutique giftware, and other elite products that will bring head-to-tail luxury to dogs — and a wickedly indulgent, feel-good shopping experience to the people who love them.

While other brands have tried targeting the high-end pet product market in the past, consumers need take only one look at Viva La Dog SPA! to vive la difference!.  From its French-style flair and pink packaging theme, to human-like spa products that deliver the ultimate pampering experience, Viva La Dog SPA! is a unique brand concept that will appeal to the discriminating pet owner and shopaholic alike.  Based on secrets from the world’s most exclusive salons and made in a 100% solar energy-powered facility, Viva La Dog SPA! products can be used by both groomers and consumers to administer canine massage treatments, facials, hydrotherapy, aromatherapy and other decadent indulgences that will relax, rejuvenate, revitalize — and totally spoil – the pets they care for.  

Viva La Dog SPA! products are ideal for individual dog owners who want to create an in-home pampering environment, as well as professional grooming salons and retail pet stores looking to provide their customers with elite spa amenities.  To build upon the brand’s exclusivity and cache, there will also be special products for the boutique and gift industry, along with seasonal offerings that will entice added sales.

Even the line’s packaging evokes an aura of retro-style Parisian glamour. Designed by Southern California artist Manny Rodriguez, the graphics and artwork utilize a pink color motif accented by black and white stripes and cutout heart shapes. To convey the French theme, a whimsical poodle is featured on every label, and the “A” at the end of the word “SPA” is shaped like the Eiffel Tower. All bottle caps also include a distinctive detailed design with an Eiffel Tower graphic, and the grooming sprays feature special eye-catching translucent pink pumps. Consumers will be proud to display the fashion-inspired Viva La Dog SPA! line in their bathrooms alongside their own toilette products. 

Not only is Viva La Dog SPA! a unique concept for today’s pampering pet parent, it is also being marketed with innovative techniques not typically seen in the pet industry, including social networking via Facebook, Twitter and YouTube.  The brand lends itself to interactivity and networking with consumers, since its target market group is highly defined, shares a passionate interest (pampering pets), and is seeking information. The brand’s website will feature an online virtual spa that will show dog owners how to set up their own home spa and perform treatments on their pets. Professional groomers will be invited to join a network of authorized Viva La Dog SPA! centers, which will be listed on the website.

All Viva La Dog SPA! products are manufactured by Cardinal Laboratories at the company’s 100% solar-powered Azusa, CA facility.  The 60-year-old pet product supplier is a pioneer in green technology, being the first in the pet industry – and in its city — to manufacture products without any carbon footprint, using solar energy exclusively.  What’s more, all Viva La Dog SPA! products are recyclable anywhere on the planet.  Consumers can be assured that Viva La Dog SPA! not only cares about giving their pets the very best “eco-pampering,”, but also cares about doing the same for the environment.

For more information, contact Cardinal Laboratories at 800-433-7387 or visit www.cardinalpet.com

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