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Postcards for Pet Food

January 26, 2011

Nikki Moustaki and Pearl

The Pet Postcard Project Encourages Pet Owners to Get Creative to Help Feed Homeless Shelter Pets

FARMINGTON HILLS, Mich. A unique program is helping to feed cats and dogs in shelters across the country while encouraging pet owners to embrace their inner artists to win prizes.  The Pet Postcard Project is a fun yet innovative way to donate food to homeless pets developed by leading pet lifestyle authority Nikki Moustaki, who began the project as a direct result of her tireless work with shelter pets.

The concept of the Pet Postcard Project is fairly simple – each month, a pet food company agrees to pledge a certain amount of food per postcard, usually ranging from 1/3 of a pound to a pound.   A group of pets or people, or a business, “adopts” the Pet Postcard Project for a month or two by choosing a shelter to be the recipient of the food, and then encourage their friends and family to get creative and send in postcards.  At the end of the month, the number of cards received is tallied and the shelter receives the food.

To date, the Pet Postcard Project has raised 116,000 pounds of food and $18,000 for shelter animals, in addition to receiving thousands of funny, weird, sad, cute and profound cards, made by pet people showing their love for a treasured four-legged friend.

Shelter pets aren’t the only winners of the Pet Postcard Project – the postcards are eligible to receive prizes from various site sponsors.  Each month, awards are given in categories such as Funniest Confession (Secret), Most Athletic Dog, Most Heartwarming Dog or Cat Card, Most Heartwarming Dogvice or Catvice (dog or cat advice) and Most Creative Dog Card/Most Creative Cat Card.  Recent prizes have included products from Lucky Dog Cuisine, Perpetua Life Jewels, a Drinkwell Pet Fountain and a ScoopFree Slide Litter Box.

Pet owners are encouraged to get as creative as they want in making their postcards for the Pet Postcard Project.  Some past entries have been as simple as a photo of a pet with a funny, heartwarming or profound sentiment on it, while others have been quite elaborate.  Photo manipulation, scrapbooking techniques, cut and paste, stickers, collages and hand-drawing have all been used to create unique and original postcards for the project.

Nikki Moustaki is an award winning freelance writer, TV personality, pet industry expert and animal trainer.  Her tireless work with shelter pets, hands-on rescue efforts and vocal advocacy for homeless animals has earned her the nickname “Saint Nik.”  She has over half a million books in print and has appeared on numerous local and national television shows.

For more information on the Pet Postcard Project and contest rules, or to contact Nikki Moustaki, visit

One Comment
  1. Carol Matthews permalink
    January 28, 2011 9:36 pm

    This is an excellent article about Nikki & the Pet Postcard Project, and I am a huge fan of both! This is an addictive project – once you get started you will not want to stop! I feel personally very satisfied knowing that the cards I have sent in have resulted in hundred of pounds of food donations to rescue & shelter dogs. It’s a great feeling. Excellent blog!

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