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Kong Continues To Win Feline Fans

August 26, 2011

KONG's new cat toys, clockwise from upper left: Kitten Teddy Bear, Kitten Mice, Laser Toy, Snake Teaser

GOLDEN, CO – (For Immediate Release) – Generations of dogs have known the joys of KONG toys, and now more cats are getting in on the act, too, as the company has broadened its market in recent years by introducing some wildly popular toys for felines.  Continuing its expansion into the cat market, KONG is introducing three exciting new offerings that are sure to make cats happy and keep them purring – Kitten Toys, the Snake Teaser and the Laser Toy.

For the youngest felines, KONG’s Kitten Toys are a perfectly-proportioned introduction to the happy world of playtime.  Kittens are born deaf and blind, but by the time they’re four weeks old, their senses are fully developed and they’re ready to play; when that happens, KONG Kitten Toys will be standing by!

The Teddy Bear and Mice characters have super-soft and plush exteriors, which are so very gentle on developing – yet sharp – teeth and claws, while the crinkly interior perks up petite ears.   When playtime is over, a tuckered-out kitten needs to take a nap, and Kitten Toys make a cuddly and snuggly naptime friend. To complete the sensory experience, KONG adds some of its Premium North American Catnip to the toys, introducing kittens to the joys of this feline favorite.  They’re sized just right for the junior crowd and available in pink or blue (of course!).

To add a little variety to a kitten’s toy arsenal, or to bring out the kitten in an adult cat, KONG’s new Snake Teaser is one that will get their whiskers to stand at attention!  Wand toys have always been a favorite of cats of all ages, but the Snake Teaser takes the concept a bit further by turning the whole teaser – including the wand – into a toy!  The snake itself is made from a soft, fur-like fabric with a feathery tongue that invites cats to play, and with a rattling sound and KONG’s Premium North American Catnip inside, this is one snake cats will want to play with, over and over.

The KONG Laser Toy also adds a new dimension to feline playtime. This safe, interactive toy shines a bright beam of light that entices cats of all ages and arouses their well-honed chase and hunt drive. Since laser games require a human to hold and wave the toy, playing with them is a great way to strengthen the bond between cat and caregiver.

The KONG Kitten Toys have a suggested retail price of $4.99, the Snake Teaser is priced at $6.99 and the Laser Toy is only $3.00.  Attractive pricing, attractive packaging and the globally recognized quality image of the KONG brand name is sure to earn the company’s newest cat products a prominent place on retail shelves.

For more information, contact KONG at (303) 216-2626, email or visit


Founded in 1976, the Golden, Colorado based KONG Company is a premier global manufacturer of interactive toys and other products for dogs and cats. The company’s namesake KONG Rubber Toy is widely regarded as the most recognized dog toy in the world. Other dog toys in the KONG line include the Wobbler and Wubba. The company also makes the Wubba for cats, Kong Cat Naturals and the Kickeroo, as well as E-collars and the Zoom Groom grooming tool for dogs and cats. Committed to innovation, the company continues to introduce unique, high quality dog and cat products.




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