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Hagen’s CatIt Fresh & Clear Fountain in Top 6 of Dr. Marty Becker’s Best Pet Products of 2011

December 29, 2011

Top 6 Products Recently Featured on “Good Morning America

The constant motion of the water in the CatIt Fresh & Clear Fountain entices cats to drink.

MANSFIELD, Mass.What products do pet experts consider to be the best of 2011?  Well-known and respected veterinarian Dr. Marty Becker, “America’s Veterinarian,” polled 100 top professionals in the veterinary and pet industries to compile his list of the Best Pet Products of 2011.  The updated and redesigned CatIt Fresh & Clear Fountain from the Rolf C. Hagen (USA) Corp. was among the top six products on Dr. Becker’s list, and was recently featured in his segment on “Good Morning America.”

Most cats are dehydrated, due in part to the modern feline’s diet consisting mostly of dry kibble, and the fact that cats are not naturally drawn to water.  Because even mild dehydration can lead to serious health problems, Dr. Becker and other veterinarians recommend drinking fountains, which encourage cats to drink more.  The improved CatIt Fresh & Clear fountain provides cats (and small dogs) with a constantly circulating supply of fresh, cool filtered water and has a larger surface area than its predecessor for greater water oxygenation.  The elevated design enables older cats or those with arthritis or joint problems to drink in a more comfortable position, and the new, larger 100-ounce (3L) reservoir means less frequent water refills.  The contemporary design and cool pale lime green and white color scheme complement any décor, from traditional to modern.

“We are happy to provide exposure for dealers to make it easier for them to promote our products,” said Hagen’s director of marketing Jeff San Souci, of the CatIt Fresh & Clear Fountain’s appearance on “Good Morning America.”  “The fountain provides healthy, fresh water for cats and small dogs, and they’ll be drawn to drink by the sight and sound of moving water.”

Cats love moving water – anyone who has a cat can testify to their feline’s love of drinking from a dripping faucet – and the CatIt Fresh & Clear Fountain utilizes this attraction to movement by constantly circulating the water, making it appealing to curious felines.  Once they begin drinking from the Fresh & Clear, they will want to come back for more because the water tastes better and fresher than water that has been sitting out all day in water dishes or bowls.  It is also healthier for a cat to drink from the Fresh & Clear than a traditional dish or bowl because the constant circulation keeps the water moving through the fountain’s filters, removing debris, food, hair, bad tastes, odors and other impurities in the water, giving cats the purest, best tasting and healthy water possible.

To watch Dr. Becker’s segment featuring the CatIt Fresh & Clear Fountain, click here –

The CatIt Fresh & Clear Fountain comes complete with a filter and power cord/adapter, so it’s ready to start providing cats with fresher, tastier water right out of the box.  It has an MSRP $36.99 and is available online and at pet retailers nationwide.  For more information, visit, or call 1-800-225-2700.

Rolf C. Hagen (USA) Corp. is a wholly owned US subsidiary of Rolf C. Hagen Inc., Montreal, Quebec, Canada.  Founded in 1955, Rolf C. Hagen, Inc. is a leading international manufacturer and distributor of pet products, food and supplies with facilities located throughout North America, Europe and Asia.

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One Comment
  1. December 29, 2011 8:51 pm

    that fountain looks extremely cool!!! (no pun intended) I like the set up of that one more than many that I have seen. I just had an issue a week or so ago where my cat was backed up in his bowels…right he will ONLY drink water out of our dog’s bowl so this is something I may have to look into.

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