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Go Ballistic!

May 22, 2012

New Additions to KONG’s Ballistic Toy Line Are Made for Rough and Tumble Play But Show Their Softer Side

The KONG Ballistic Football has an elongated shape with seams designed for easy gripping.

GOLDEN, Colo. They may look like ordinary soft and cuddly fleece-covered toys, but make no mistake – KONG’s Ballistic toys are tough and can take whatever dogs can dish out.  And now the heavy-duty design that combines the comfort of a soft plush toy with the strength and durability of ballistic nylon comes in two new shapes – Football and Cookie in medium and large, and a new medium size for the Bone.  With their multi-layer design, industrial grade nylon webbing and eight rows of stitching with heavy-duty thread, these Ballistic toys are KONG tough.

The new shapes add even more thrills to the Ballistic line, which includes Boomerang, Ring, Tug and Bone shapes.  Dogs love playing with balls of all shapes, which is one of the reasons KONG developed a Ballistic Football.  The unique elongated toy is shaped like a traditional football, but the textured seams provide more gripping surface for both the dog and the owner.  The addition of a medium size in the Bone shape allows smaller dogs and large-breed puppies to experience the enjoyment and durability of Ballistic toys in a more appropriate size.  

The KONG Ballistic Cookie is flat like a frisbee, and flies like one, too.

The secret to the strength of the KONG Ballistic toys is in their construction – each toy is made with two tough-as-nails interior layers and a soft yet durable outer layer.  The ballistic nylon used for the interior layers of these toys was originally designed for use in bulletproof vests.  KONG covers them with a soft outer layer of cuddly fleece, then binds all three layers together with industrial grade nylon webbing and eight rows of stitching, creating one of the toughest and most durable soft toys on the market.

Not only are KONG’s Ballistic toys strong, but they also squeak and float. The interior layers are coated with polyurethane, a water-resistant coating that’s both non-toxic and environmentally-friendly, and is also gentle on a dog’s teeth and gums.  The squeaker is enclosed between the Ballistic toys’ internal layers in its own nylon pouch, helping to protect it.

KONG Ballistic toys are also machine washable, so go ahead and take them along for a day at the beach, a romp at the dog park or a friendly game of tug or fetch in the back yard.  If they get dirty, just toss them in the washing machine on the cold water setting, then let them air dry.  Ballistic toys will be good as new, ready to go for another round of rough and tumble play.

The new medium-size KONG Ballistic Bone lets smaller dogs get in on the Ballistic fun!

In addition to the new Football and Cookie shapes in both medium and large sizes and the Bone shape in medium, KONG’s Ballistic toys are also available in: large Bone; medium and large Ring; large Boomerang; and large Tug.  They have an MSRP of $10.99 to $17.99 and are available online or at pet retailers nationwide.

For more information, contact Sandra Schlafer at KONG at (303) 216-2626, email or visit

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About KONG Company

KONG Company is the premier global provider of interactive toys and other products for dogs and cats. The company’s namesake Classic KONG is widely regarded as the “World’s Best Dog Toy” and is recommended by vets, trainers and behaviorists more than any other toy. With a persistent commitment to innovation, the company continues to regularly introduce unique, high-quality dog and cat products. KONG also makes it a top priority to give back to the pet community. KONG was founded in 1976 and is based in Golden, Colorado. For more information visit or

One Comment
  1. May 22, 2012 10:39 am

    super cute!

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