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Teaming Up for Pets: KONG Announces Partnership with Petfinder Foundation

August 20, 2012

GOLDEN, Colo. The KONG Company ( today announced a partnership with the Petfinder Foundation, in which it will provide quarterly donations of the world’s best pet toys and treats for a number of the foundation’s animal initiatives.

The Petfinder Foundation supports animal welfare groups and shelter and rescue workers by offering funding, training, education and supplies.  The Foundation works to ensure that adoptable pets around the country find forever homes.  The foundation’s sister website,, is the largest searchable online database of adoptable pets, and a directory of more than 14,000 animal shelters, rescues and adoption organizations throughout North America.

“KONG has long been supportive of finding loving homes for abandoned or neglected pets, so we are thrilled to work with the Petfinder Foundation to support programs that serve these deserving animals,” said KD Frueh, President of the KONG Company.  “We believe that all pets need to play, and we hope that our involvement in these programs will help educate new pet owners on how quality pet toys can be used for positive behavior modification.”

As part of the new partnership, KONG will provide quarterly donations of toys and treats for cats and dogs in support of a myriad of Petfinder projects, such as Rescue U, a volunteer program that recruits college students from across the United States to help animal shelters in need.  The donations will also support events including Adoption Options, a nationwide seminar tour for shelter and rescue organizations educating on the newest and most innovative ideas in animal adoptions, and Toro Loco, a down and dirty, thrilling obstacle course for adults, kids and dogs created in honor of a rescued yellow Labrador retriever named Joe.  Finally, for new pet parents that use to adopt an animal, KONG will also provide “new adopter” gift bags that contain information, KONG treat samples and a coupon for a future purchase of KONG products.

For more information on the Petfinder Foundation, visit; Rescue U,; Adoption Options,; and Toro Loco,

For more information about KONG, contact Sandra Schlafer at (303) 216-2626, email or visit


  1. August 20, 2012 2:26 pm

    love them both so this is some great news!

  2. August 20, 2012 8:40 pm

    Awesome! Wonderful news! 🙂

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