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Cardinal Unveils New Fashionista Packaging Design For Viva La Dog Spa Grooming Products

August 17, 2016
VA GP 16oz Grey BK GD 4-16

AZUSA, Calif. – Cardinal Pet Care has introduced new, sophisticated packaging to its Parisian-inspired luxury Viva La Dog grooming product line.  Designed to appeal to fashionista consumers who pamper their pets, the new package portrays images of the well-dressed urbane dog walkers of Paris, London and New York with equally stylish pooches in tow.

The revamped design is featured on three  Viva La Dog Spa 16-oz. shampoos — Cucumber Melon, Oatmeal, and White Coat Dog Shampoos — as well as the company’s Pink Potion Dog Conditioner. The packaging on Viva La Dog Spa’s 8 oz. grooming spritzes (Cucumber Melon, Powder Puff, and Oatmeal Mango ) has also been updated with images of the same dogs shown on the shampoos.

Evoking glamor and sophistication, the new package — by showing dogs being walked– also subliminally delivers an important message to pet owners: that it’s essential to walk dogs regularly to keep them looking and feeling their best beyond bath time.   One of Cardinal’s main missions as a company is to support dog health, fitness and wellness.

Although the packaging on Viva La Dog Spa products has been updated, the luxurious formulas and divine fragrances on this spa-inspired line remain the same. The upscale shampoos, conditioners and spritzes have always been targeted toward the large market of fashion-oriented pet parents who indulge and dote on their dogs.

In another packaging change, each of the 16 oz. bottles of Viva La Dog Spa shampoos and conditioner now has a taller shape.  Retailers will appreciate the fact than when four of the new bottles are displayed together they take up one inch less space on the shelf.

Like all Cardinal products, Viva La Dog Spa products are made in Cardinal’s 100 percent SOLAR POWERED manufacturing plant.  Additionally, all Viva La Dog Spa products are completely biodegradable, and the bottles, caps and pumps are recyclable anywhere on the planet.

For more information, contact Cardinal Pet Care at 1-800-433-7387, or visit  More details are also available on the Viva La Dog Spa Facebook page.




A Taste of the Sea

August 17, 2016

Crazy Dog Train Me! Treats Minis Now Available in New Salmon Flavor

AZUSA, CA – Cardinal Pet’s Crazy Dog Train Me! Mini Treats now offer dogs a taste of the sea! A favorite among training professionals, pet parents and dogs alike, Crazy Dog Train Me! Mini Treats are now available in a new Salmon flavor. Made with real savory salmon, the new treats offer the same great nutritional and training benefits as the rest of the Crazy Dog Mini Training Reward line.

Like all Crazy Dog Train Me! products, the new Salmon Flavor Train Me! Minis use real, high-quality meat – the taste dogs love best –as the #1 ingredient. Real salmon has been added to supply the tantalizing flavor and aroma. Made with healthy wholesome ingredients, Crazy Dog Train Me! Treats Salmon Flavor Minis do not contain any corn, soy, BHA or BHT. Each treat is highly digestible CD TM MI SA 89004– perfect for dogs with sensitive stomachs and restrictive diets.

Like all Train Me! Treats, the new Salmon Flavor rewards are also designed to deliver the five essential functions that a canine training reward must perform: Attract, Focus, Motivate, Reward, and Speed Up the Learning Curve. Once dogs sniff the enticing aroma of a Salmon Flavor treat, it will Attract their attention immediately. With real meat as the # 1 ingredient, dogs will be Focused on the task at hand. The delicious taste both Motivates and Rewards them, Speeding Up the Learning Curve for both dog and trainer.

The key to reward-based training is repetition. With only 1.5 calories per treat, dogs can be continuously rewarded during training without getting full or consuming too many calories. Mini sized and low in calories, Train Me! Treats Salmon Flavor Minis are perfect for puppies or small dogs, but will still help larger dogs excel.

Convenient for trainers and pet parents, each bag of Crazy Dog Train Me! Salmon Minis contains 200 treats, allowing continuous training to take place without worries of running out. The package is re-sealable so it can be easily transported anywhere, and the treats themselves are small enough to fit in pockets, for training on the go, anytime, anywhere.

Cardinal Pet Care is a solar-powered company “Devoted to Pets, People and the Planet.” In addition to providing pets with the highest quality products, Cardinal is dedicated to the environmental directive of Reduce, Reuse, Recycle and Pre-cycle whenever possible. Demonstrating its commitment to the environment, Cardinal has solar-powered corporate offices, warehouses and manufacturing facilities in Azusa, CA.

Slice Of Life

January 21, 2016
FL Slices Turk 3oz 88103-72 5-15

Full Life For Pets Introduces New Simply Turkey Slices Treats!

AZUSA, Calif.Full Life For Pets has introduced a delectable new high protein snack for active dogs! True to their name Full Life Simply Turkey Slices include 92% wholesome turkey farm-raised in the USA. With real meat included as the #1 ingredient they offer a flavor and aroma that dogs can’t get enough of.

The new treats are sliced into crispy chips for chewing satisfaction. They’re right-sized for big canines, but easily break into smaller pieces for little dogs.

These savory chips are packed with healthy ingredients – speaking of which –they’re made right here in the USA! In total, they include only 6 natural ingredients: turkey, tapioca, sea salt, natural flavor, flaxseed oil, and mixed tocopherols (as preservatives). The flaxseed is included to provide a healthy balance of Omega 3 & 6 fatty acids.

Simply Turkey Slices include just the essential healthy ingredients needed to make them tasty treats, while leaving all the “bad” or unnatural ingredients out. They include no BHA, BHT or Ethoxyquin and No Artificial Flavors.

Available in 3 oz. re-sealable packages, they’re an easy and mess-free treat to carry along in a pocket or purse for good behavior rewards on the go. The pouches themselves come in a bright yellow color with a green panel on the front to highlight the Simply Turkey Slices product name. The bottom of the package features the sweet face of a Labrador retriever excitedly waiting for a treat.

The Full Life For Pets philosophy focuses on making it simple for dedicated, but busy pet parents to provide their dogs with deliciously healthy treats. That’s why Simply Turkey Slices, like all Full Life For Pets treats, are conveniently located right in the grocery store’s pet aisle.

Full Life For Pets is proud to be a part of Cardinal Pet Care, a solar-powered company devoted to pets, people and the planet. In addition to providing pets with the highest quality products, Cardinal is dedicated to the environmental directive of Reduce, Reuse and Recycle whenever possible. Demonstrating its commitment to the environment, Cardinal’s Azusa, CA home office, warehouse and manufacturing facility are all solar powered.

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For more information, contact Full Life For Pets at 1-800-433-7387, or visit

Form & Function

January 21, 2016

Exo Terra’s New Habisphere Combines A Unique, Stylish Look With An Efficient Compact Space

MANSFIELD, Mass. – (For Immediate Release) The new Exo Terra Habisphere from the Rolf C. Hagen (USA) Corp. comes in a compact design that’s energy efficient AND stylish enough to be the focal point of any room. This lifestyle desktop terrarium includes a uniquely bent front window, offering a sleek look and clear view of inhabitants with no dark lines blocking the front view.


The Habisphere’s small size makes it perfect for offices and bedrooms with an ideal amount of space for small ground-dwelling lizards, geckos, arboreal or aquatic frogs, newts, salamanders, toads as well as many invertebrates. The top lid includes built in energy efficient day and night lighting that switches settings with the simple touch of a button.

Adding to its individual look, Exo Terra has also included a double-sided background panel that can be flipped to customize the visual theme of the terrarium from tropical to desert. In addition, six more full-sized backgrounds are available for FREE download from the website!

The new Exo Terra Habisphere from the Rolf C. Hagen (USA) Corp is simple to install and maintain – the perfect addition to any office or household. The MSRP for the Exo Terra Habisphere is $114.99.

For more information contact your Rolf C. Hagen representative, visit or call 1-800-225-2700.

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Rolf C. Hagen (USA) Corp. is a wholly owned subsidiary of Rolf C. Hagen Inc., Montreal, Quebec, Canada. Founded in 1955, Rolf C. Hagen, Inc. is a leading international manufacturer and distributor of pet products, pet food and pet supplies with facilities located throughout North America, Europe and Asia.


New Tropican and Tropimix Package Designs And HARI Research Website From The Rolf C. Hagen (USA) Corp.

November 18, 2015

MANSFIELD, Mass. – (For Immediate Release) Tropican and Tropimix bird foods from the Rolf C. Hagen (USA) Corp. now come in redesigned, contemporary packaging with a modern look and easy, stand-up format. Highly recommended by professional breeders and health-conscious bird owners, each Tropican and Tropimix formula is still exactly the same on the inside. They’re made with top-quality ingredients based on generations of HARI (Hagen Avicultural ReseTropicanLifetime_sm.jpgarch Institute) research and always triple tested for safety!

The Rolf C. Hagen (USA) Corp. is also proud to announce the launch of their new HARI website HARI (Hagen Avicultural Research Institute) is the longest-standing research facility dedicated to the study, care and breeding of parrots – with a 25-year tradition raising thousands of parrots over several generations! The group is focused on advancements in avian nutrition. The findings of HARI health and nutrition research have gone directly into making Tropican and Tropimix bird food formulas.

HARI’s new website offers the latest care and feeding information directly to parrot owners, breeders and enthusiasts – all backed by their own research. They offer extensive bird care pages, growth charts, background information on the HARI research facility and a database to help find resellers of nutritious Tropican and Tropimix bird foods.

Time-tested, HARI formulated Tropican foods are updated with new packaging that packs a modern look and bright parrot photo over a light grey background. Each bag also includes a bold, brightly colored bar in the same color as the bold-text formula name. Tropican Hand-Feeding formula features a yellow-orange colored bar; The High Performance Formula is highlighted with bright red; Tropican Lifetime Formula includes a bright blue bar; and a soft, natural brown bar is used for the Tropican Alternative Formula.TropimixLgParrot_sm

Tropimix Bird Food packages are also revamped with an updated look. Each mix features a close-up of a brightly colored parrot or cockatiel over a dark background. The different formulas are distinguished with bold, vertical bars on each side of the front packaging, plus a matching callout box that features pertinent information. The Cockatiel and Lovebird formula features bright yellow; Small Parrot formula is adorned in bold orange; and Tropimix for Large Parrots is colored in red.

Tropican and Tropimix bird foods from the Rolf C. Hagen (USA) Corp. offer top-quality, nutritionally complete meals for Parrots. Tropican bird food is available in 1.8 lb – 33 lb bags with MSRPs ranging from $9.49 – $119.99. Visit the new HARI website at

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Rolf C. Hagen (USA) Corp. is a wholly owned subsidiary of Rolf C. Hagen Inc., Montreal, Quebec, Canada. Founded in 1955, Rolf C. Hagen, Inc. is a leading international manufacturer and distributor of pet products, pet food and pet supplies with facilities located throughout North America, Europe and Asia.








Cardinal Laboratories Voted “Best Green Company To Work For” Second Year In A Row

November 6, 2015
Cardinal Logo Opt4 v1

AZUSA, CA – (For Immediate Release) – For the second straight year, Cardinal Laboratories, a manufacturer of pet products, has been voted the Best Green Company To Work For in a poll conducted by the Los Angeles News Group. The poll, called Winning Workplaces, asked newspaper readers to vote for the best local companies to work for in the San Gabriel Valley, and Cardinal once again captured the most nods in the “Green Company” category.

“This award is truly an honor because it is bestowed on us by our own employees,” said Tony de Vos, president and CEO of Cardinal Laboratories, which markets its products under a variety of brands, including Pet Botanics, Crazy Pet, Furrever Devoted, Remedy + Recovery and Viva La Dog Spa.   “To be voted ‘Best Green Company To Work For’ two years in a row shows we are doing a good job taking care of our people and creating a fun and happy workplace environment,” de Vos added. “This is something we are very proud of because our employees are like family to us – most have been here over 20 years.”

Another thing Cardinal takes great pride in is reflected in the “Green” part of the award. The company, which makes pet food, treats, shampoos and health products, has as its stated mission “to be planet-friendly while providing eco-friendly pet products that improve life for people and their pets.” In 2009, Cardinal took a major step toward achieving this goal, when it switched to 100% solar power in its Azusa manufacturing and warehouse facilities. The company also implemented other eco-friendly measures, including installing more energy efficient equipment and adding sensors to turn lights on and off automatically when rooms are occupied and vacated. These steps earned Cardinal the reputation of being a pioneer in green manufacturing in the pet industry.

As a result of being off the power grid, Cardinal also realized a big savings in electricity costs, which allowed the company to install air conditioning in its factory and distribution center – also powered by the sun!   Having an air-conditioned factory is unusual in California so it “makes it a more comfortable environment for our employees,” noted de Vos, “and I think that’s one of the things they appreciate.”

At the end of the day, it’s having pride in your company and what it contributes to society that gets the most credit for capturing the Winning Workplaces award two years in a row, believes Barbara Denzer, the company’s vice president of marketing. “Our company is ‘Devoted to Pets, People & the Planet,’ and it’s rewarding to know that the owner carries this out in our workplace and supports us and challenges us to live up to it too.”

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For more information, contact Cardinal Laboratories at 800-433-7387 or visit

Hagen Fetes Pet Retailers At 60th Anniversary Diamond Jubilee Celebration And Canadian National Trade Show

November 6, 2015

OTTAWA, Ontario– (For Immediate Release) — More than 50 American pet retailers — and many more from Canada and around the world – gathered for two days in late summer in the picturesque town of Gatineau, Quebec to enjoy a special kind of holiday. This exclusive mini-vacation treated guests to fine food, drinks and a breathtaking venue at the Hilton Lac Leamy located on the scenic shores of Leamy Lake. These retailers were the lucky attendees of the Rolf C. Hagen (USA) Corp.’s Canadian National Trade Show and 60th Anniversary Diamond Jubilee Celebration!

The company gifted this luxurious two-day, fun-filled retreat to pet retailers across Canada, the US and 23 other countries who won Hagen’s Diamond Jubilee Contest held earlier this year.

At Hagen’s Canadian Trade Show, dealers were introduced to new products from All For Paws, ZEUS, New Tropican and TropiMix, FLUVAL LED and prototype 60 years Logo Bilingual with HagenEDGE tanks, to name a few! One of the most talked about products came from Nutrience Sub Zero (a brand not yet available in the US), a 100% grain free dog food with the addition of raw protein for superior nutrition and a flavor canines crave.

Dealers also attended seminars with helpful topics to go along with Hagen’s new products on Bird Care, Aquatics, Reptile Care and more. A special seminar on the new Hagen Dealer Portal hosted a full audience – It introduced the online portal which allows retailers to view specials, new items, place orders and see order history to name a few.

The Trade Show took place just a few minutes outside of Ottawa, so many American dealers also enjoyed an afternoon touring Canada’s capital city. The city holds many historic sites, like the Rideau Canal and Ottawa Locks, the National Gallery of Canada and the Peace Tower.

Later that day nearly 1000 guests were treated to a Gala Dinner – greeted upon entry by an ice statue in the shape of the number 60 (for Hagen’s 60th anniversary). The night of celebration included a great meal and an open bar along with beautiful sea-side views. The evening culminated with a banquet and a speech From the President and CEO Rolf Hagen Jr., including a tribute video to the late Chairman Rolf C Hagen that ended with a standing ovation from the entire room.

Rolf Hagen Jr. thanked the attendees for their 60 years of support. “Our Diamond Jubilee was a stunning success,” Hagen said. “Our guests traveled from near and very far away. It was an honor to celebrate such an important benchmark with friends and colleagues who have supported our business, getting us to where we are today.”

For more information, contact the Rolf C. Hagen (USA) Corp. 1-800-225-2700. Or visit the company’s website,

Rolf C. Hagen (USA) Corp is a wholly owned US subsidiary of Rolf C. Hagen Inc., Montreal, Quebec, Canada. Founded in 1955, Rolf C. Hagen, Inc. is a leading international manufacturer and distributor of pet products, food and supplies with facilities located throughout North America, Europe and Asia.

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